These days, brands are constantly competing to get hold of the most popular celebrities of the time. Zong 4G’s latest TVC, is enormously refreshing and invigorating , starring our renowned singing icon ‘ Atif Aslam’ and international model ‘Polina Chepurnova’.TVC could be claimed a thriving effort to disseminate message of ‘Hum hain one’ as it forwards the message of hope, optimism and unity to the world . The campaign is amplified by a beautiful sound track, sung by ‘Atif Aslam’ himself. That turned out to be an epic to the beauty of Pakistan, its warm people and rich culture rather than a 4G TVC. The TVC also claims Pakistan as no.1 tourist destination, which is a good promotional strategy for tourism development in Pakistan.
on the contrary, as far as Zong 4G’s promotion is concerned copy writing is a bit less captivating. It seems more of a tourism development advertisement , as it come out to be the dominant theme in the advertisement. In my opinion, Zong 4G needs more spot light and focus that lacks in the entire TVC. I feel the launch timings are inappropriate too. In the current circumstances, where world is busy fighting with pandemic disease covid -19. Zong seems to generate inaccessible desire amongst the audience, to visit northern region of Pakistan in this blazing summer.
Zong 4G’s CEO, Mr Wang Hua said regarding this campaign, “Zong 4G has always been at the forefront of innovation, technology and the introduction of best-in-class products and services. These are testing times for the entire world and we want every Pakistani to know that Zong 4G stands with you. Through our perseverance and resolve, we will come out stronger than before.”
To wrap up, marketing strategy of the TVC is quite average as with such huge budget, advertiser could have strive for more innovative and distinctive ideas to craft novelty. we could observe celebrity brand ambassadors in the previous Zong ads too.
Over all, TVC production, beautiful locations, photography, utilization of celebrity aura etc, turns out to be a success.