I have heard people saying that print is dead – I think our imagination is dead!
Yes, times have changed and we have a lot more choices available but this doesn’t mean that we start ignoring print and find a easy way out. It’s often said that a good print ad makes you look twice.
Recently I came across an amazing and a clever print campaign by KFC Hot & Spicy Hong Kong where Ogilvy Hong Kong replaced fire and flames in pictures —shots of the Space Shuttle, a rocket-powered race car and a group of Power Ranger with blown-up images of spicy fried chicken.
It’s a simple ad with stunning visuals and a very strong brand connect – isn’t this all that we are looking for ?