New communication direction of Peek Freans Sooper from “Junoon” to “SeedhiSaadi Khushi ka maza”, is too audacious to say the least.
Recently Peek Freans Sooper launched its new campaign with three new TVCs “SeedhiSaadi Khushi ka maza”. It’s quite a shift for Sooper from the previous campaigns which were a bit loud and pompous to this one which is more serene and real.
It seems, Sooper is trying to bond with Pakistani families by repositioning itself but keeping it simple and grounded.
Are these TVCs touching the right emotions or not is yet to be seen but credit must be given where it’s due. Where everybody is focusing on exaggerated emotions and fairytale stuff, here is the brand that has kept it simple and short.
From all of us at Roundup, we wish the brand the best of luck and hope it all works out for them.