Cola Next latest TVC comes out to be a total indigestible, reviving the memories of it’s two previous TVCs starring Humayun Saeed and Urwa Hoccane . This time cola next tried deva Saba Qamar as their brand ambassador, a motivational factor. but, I think that while making TVC, the team forgot the real purpose of the promotional campaign. Instead of highlighting Cola Next, the theme more over seems to exemplify Saba Qamar the baghi and most versatile actress’ life style and career as a bench mark, as the TVC revealed both the tough and fun sides of Saba Qamar, as she fights , dances and walk on the ramp. Once again creative team is requested to please pay heed to the concept development. There should be some symmetry and thematic eloquence between the brand and advertising techniques, i.e. the endorsement should represent in a lucid and appealing manners. Only use of leading stars as a publicity stunt is bygone, so please come up with some different ideas.
Designer Ali Zeeshan’s wardrobe is another prevailing features throughout .The TVC turned out to be more of Ali Zeeshan’s wardrobe modeled by magnificent Saba Qamar. Although the clothing colour ‘red’ is well coherent with cola next theme.
Here, we can rightly question the production team, ‘is modelling, dancing and bandit fight the only source of inspiration, kia level barhane ka aur kuch next kerne ka koi ar tareqa nai???? and more over how to increase ones level and what are people supposed to do to reach next….
Last but not the least, sometimes, I wonder in which direction our marketing is leading. I’m truly disappointed with the progress of our advertising agencies. I really don’t know why Cola Next owners spent so much money on this kind of stuff, when we can’t even relate with the product. It’s a good thing if we are putting an effort to introduce quality local brands, but please do avoid such sense less advertising?
The recent advertisement of product cola next on TV channels.. felt angry and disappointed for what are the intentions to show a high level of vulgarity and immoral actions through the advertising policy of the company..@ColaNext @reportpemra @MoIB_Official @AnsarAAbbasi
— umm e Abdulrehman. (@KiranWaseem9) June 2, 2020