Masters of Newsjacking!

Recently, I came across some really interesting topical ads and couple of them were related to Imran khan’s second and third marriage. Amul, the...

Busses, Bridges, Buildings and Squares.

Brands often commission special vehicles, venues and occasions to either launch a new product or highlight a certain feature to make sure that they...

TV is Pregnant!

Yes, TV is pregnant and its laying eggs of different shapes and sizes. The question is how do you want your eggs? Some like hard...

PSL: Battle Of Brands (BOB)

Over the last few years, PSL has turned into a sporting spectacle. It has created a lot of viewer interest and companies spend huge...

I bet if they use these brands …

Celebrities have always been associated with brands but do they really practice what they preach? – I don’t think it’s that difficult to answer! We...

Identical Twins…

Over the years there have been many known twins but my favorites were Kin Narita and Gin Kanie. They were the oldest Japanese twins...

The Curious Case of Rana Jee…

We all love Fawad Rana, he is mercurial, enthusiastic, full of action and everybody’s favorite but his team may have some other ideas . He...
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PSL Ka Chakka

So, PSL 3 is back and with it the frenzy of the best and the worst industry has to offer. Over the last couple...

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RoohAfza Go- a new cooling therapy

RoohAfza is a drink that was formulated in 1906, it has been in existence since forever to cater the hot summer winds and is...

“Waves keeping you cooler and fresher”

  It’s hard to gauge such a large audience and inculcate a new idea in the minds of the viewers but waves has been successful...

“Grip Service Jaisi toh Fikar Kaisi?”

A strong grip is needed for making anything work to the best of its potentials, let it be a relationship or a machine. Servis...