Nescafe Basement could have been better!

Now, that I have your attention, I must say that Nescafe Basement has surprised us all this season. Its not that earlier seasons weren’t...

Mark Read appointed as the new WPP CEO

WPP plc today announces the appointment of Mark Read as Chief Executive Officer and his appointment to the Board of WPP as an Executive...

Nestlé and Maxus launch new Pure Life campaign with AdSpruce’s innovative creative solutions

AdSpruce, industry leaders for creative solutions for brands, Maxus, a leading global communications media agency and Nestlé, one of the world's most iconic nutrition,...

Ricult Inc. closes US$2 Million Pre Series A Round

Ricult Inc., the parent company of Ricult Pakistan raised US$2 Million as a part of their Pre Series A round, from leading Silicon Valley...

Coca-Cola launched its first ever alcoholic drink

Beverages major Coca-Cola has chosen Japan to launch its first alcoholic beverage. With a fizzy, lemon-flavoured drink on Monday, the US-based company broke its...

Coca-Cola to take brand ‘Thums Up’ to neighbouring countries including Pakistan

Beverages major Coca-Cola plans to take its Indian softdrink brand Thums Up to neighbouring markets, including Pakistan, Sri Lanka, Nepal, besides ASEAN countries, a...

Pepsi Battle of the Bands (BOB) launches new albums

Pepsi Battle of the Bands, originally aired in 2002 was revived in 2017 to promote and give opportunities to the young musicians of Pakistan....

“Rural Sales Program” Officially Launched by Benazir Income Support Programme (BISP) In Collaboration With...

Benazir Income Support Program (BISP) has officially joined hands with Nestlé Pakistan  and launched their “Rural Sales Program” to give its women beneficiaries' opportunity...

Treet Corporation launches Daewoo Battery.

Treet Corporation, which was set up in 1952 and deals in multiple businesses ranging from manufacturing and sale of shaving blades/disposable razors, corrugated packaging,...

Utilising digital formats for efficiency!

Performance campaigns on digital media are constantly evolving and reducing the consumer journey is becoming a challenge for every advertiser. Mindshare Pakistan faced a similar...

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RoohAfza Go- a new cooling therapy

RoohAfza is a drink that was formulated in 1906, it has been in existence since forever to cater the hot summer winds and is...

“Waves keeping you cooler and fresher”

  It’s hard to gauge such a large audience and inculcate a new idea in the minds of the viewers but waves has been successful...

“Grip Service Jaisi toh Fikar Kaisi?”

A strong grip is needed for making anything work to the best of its potentials, let it be a relationship or a machine. Servis...